Stitch clothing is an online personal styling service that sends out a box of five clothes each month (known as a Fix) to customers. Using a combination of technology and human input, the stylists select pieces that they think will fit each customer’s style and preferences, as well as their budget. Stitch works with over 1,000 brands and also offers its own white-label clothing. The company generates revenue from a $20 styling fee, subscription offerings and a recently launched marketplace called Shop Your Looks.
During the initial sign-up process, the company asks a series of questions about the customer’s size, maternity needs, what type of fabric and prints they like best, and even if there are any colors or styles that they want to avoid. Then the customer has the option to fill out a style profile that allows them to select items from a wide range of categories such as blouses, dresses and jeans.
The company also offers a number of services to its customers such as a monthly, bi-monthly or every-three-months subscription option or on demand delivery. They charge a $20 styling fee, which is applied to any purchases that the customer makes, and ship a pre-paid return envelope for any items they don’t want to keep.
The fashion and retail industry is one of the most competitive in the world, with margins often very slim and trends shifting rapidly. To compete in this environment, the company utilizes its large amount of data on their customers to help predict trends and ensure that the stylists are picking out clothing that will be a hit with the client. Stitch clothing