Real estate videos can make buying or selling a home less stressful for both buyers and sellers. A professionally produced video can also help establish an agent’s brand and lead to new business opportunities.
There are many real estate videography options, including virtual walkthroughs, neighborhood videos and client testimonials. To stand out, agents should use music that matches the style of each property.
Real estate videos that show agents at work can help potential clients understand the home buying process. They can also showcase the skills that a realtor has to offer, such as highlighting home warranty options and the importance of using an escrow company.
A video walkthrough can showcase a property and highlight its best features in just over a minute. These videos can be used to attract attention on social media and YouTube. They can also be used as part of a website landing page to encourage more views and subs.
These real estate videos can be used to showcase an entire neighborhood, rather than a specific house. They can feature the area’s culture, nightlife, and outdoor activities to help buyers decide if it’s a good place to live.
The best real estate walkthroughs feature more beauty shots of detailed rooms, broken up into short scenes that are easy to watch. They should also include music and narration to keep viewers engaged. Real estate videos with audio performed twice as well as those without.
A documentary-style video can be a great way to sell high-end homes. This style of video can showcase a home’s sweeping vistas and unique features while letting the viewer imagine living in the space. This example from RUHM Luxury Marketing seamlessly meshes home highlights with footage of faux homeowners enjoying the property.
In real estate, client testimonials are one of the best marketing tools for agents to use. These videos can show potential buyers how you have helped other clients, build trust and credibility with new leads, and generate referrals.
Video testimonials can also be incorporated into your listing presentations to add an element of social proof and increase the likelihood that prospects will book a showing. For example, EQ homes uses their homebuyer testimonials on their website alongside written reviews and awards to create an engaging blast of social proof that helps convert prospects.
As an alternative, you can also use video testimonials to help with your email marketing campaigns. Emails that include videos are 40% more likely to be opened and 37% more likely to be clicked than emails without them, according to Constant Contact. You can either record a video directly from your phone or computer, or you can use a tool like Biteable to create a review prompt that is easy for your customers to answer on the go.
You can also add a link to your review submit page on your website and email signature so that you can easily ask your clients for feedback in-person or over the phone. If your client doesn’t want to record a video, you can offer them a printable version of their review for them to fill out.
When potential clients see a real estate listing video, it can make them feel like they’re almost inside the property. They can imagine the lifestyle they would live in the home, which is an important aspect of a successful sale.
The human brain is naturally wired to remember stories more than isolated facts and data. This is why marketing videos that incorporate storytelling elements can be so effective in real estate. These types of videos leave an enduring impression on potential customers, and they’re more likely to generate positive responses from them.
Real estate videos can also be used to answer common questions that buyers and sellers may have about the buying or selling process. For example, videos can be produced that address common misconceptions about mortgage interest rates, down payments, and loan closings. They can also be used to explain the benefits of a particular neighborhood or highlight unique architectural features.
For real estate agents and agencies, incorporating video into their marketing strategy is an excellent way to grow their business. Video can be used at the top of the sales funnel to generate incredible search results and page views, as well as at the bottom of the sales funnel to stimulate property views and leads. The right real estate videography equipment can help to ensure that your video content looks professional and engaging, while helping you to produce a consistent quality of work.
While augmented reality and virtual reality are gaining momentum in real estate, you don’t need the latest equipment to produce stunning listing or community videos. Even a simple smartphone can be used to create consumer education videos or one-to-one video emails sent to clients.
Aside from providing a sharp look at the property, real estate videos can also help prospective buyers get a feel for what it’s like to live in the area. This is true of neighborhood or community tours, which provide a snapshot of the local amenities, restaurants, and shops to entice potential tenants or homeowners.
The listing video is the most common type of real estate marketing, and a quick video can be posted on social media to generate interest in the property and help it stand out against the competition. To make the most of your listing video, keep it under three minutes to avoid wasting the prospect’s time.
For high-end properties, a cinematic video can be a powerful tool for attracting interest. This can be as straightforward as a walkthrough of the property using existing photographs or more creative, such as this video from RUHM Luxury Marketing that spoofs home and garden cable television shows and features an agent giving ideas for a potential home’s outside space. The soothing voice-over and background music work together to create a memorable and enticing property marketing video.