The luxury haircare brand that has been spotted on the heads of celebrities like Gal Gadot (and their sleek, architectural tubes and bottles that make you want to hoard them even after they’re empty) began as a response to a gap in the market. Famed celebrity hairstylist Oribe Canales teamed up with Daniel Kaner and Teyva Finger to start the brand in 2008, and it’s since become known as the gold standard of salon-quality, high-performance hair products (with an intoxicating scent and luxe, boutique feel).
The label has expanded from shampoos to conditioners, treatments, styling sprays, and more, but remains devoted to providing “a salon experience without the need for a stylist.” They’re best known for their signature scent, derived from blending fine fragrances with extracts of natural botanicals sourced from around the world. But it’s not just the luxurious ingredients and the oh-so-sleek packaging that set them apart: Oribe’s unique formulas deliver truly transformational results, and their coveted hair care collections are based on years of stylist experience at the top of the editorial and salon worlds.
For example, the Volumizing Collection is a go-to for voluminous tresses and features a deep treatment masque and a priming lotion that improves combability even after you’ve washed your hair. The Serene Scalp Collection, meanwhile, uses skin-care technology to holistically address the health of your scalp.
Oribe is committed to being cruelty-free and works with a perfumer to create a blend for each collection that’s intoxicating and memorable. And all of the brand’s hair products are sulfate-free, paraben-free, gluten-free, color safe, and keratin treatment safe.
Here are the Oribe hair products you’ll need to elevate your everyday look, from the best Oribe shampoo for coloured hair to a frizz-taming serum that is a cult product in our salons.
1. Oribe Beautiful Color Shampoo
The brand’s most recognizable product, this purple shampoo neutralizes brassiness and yellow tones in blonde or bleached hair, while a plant-based brightening complex keeps your strands vibrant between salon appointments. It’s also gentle enough for daily use and contains no sulfates, sodium lauryl or laureth sulfates, drying sodium chloride, or preservative parabens.
2. Oribe Smoothing Oil for Fine or Bleached Hair
One of the best hair oils you can buy, this nourishing formula is non-greasy and helps seal split ends while softening frizz and flyaways. It smells delicious, too, thanks to a blend of oils that includes chamomile and shea butter. You can work a dime-size drop through fine or straight hair, and even into your textured curls for added definition. oribe hair products