Christchurch has been undergoing a rebuild since the 2011 earthquake. Many historical buildings have been restored, while quirky cafes, restaurants and art galleries showcase the city’s artisanal talent.
Real estate agent Yanfei Bao went missing after conducting door-knocking in the suburb of Burwood on July 19. Her disappearance is now being investigated as a homicide.
What is a Property Video?
A property video is a real estate marketing tool that helps to sell properties. It typically includes a property tour, drone footage, and B-roll of nearby amenities. It can also include a voiceover to tell the story of the property and a call to action. Property videos can be created using a smartphone or professional camera gear. The main purpose is to give potential buyers a sense of what it would be like to live in the space and make it more appealing than just a listing with photos.
In the video, a key stakeholder (such as a developer, broker, or owner) speaks to the audience in interview-style. Often, these videos are used to market office buildings but can also be used for industrial and retail spaces. They tend to be in the one-and-a-half to two-minute range.
Drone footage is used to showcase the size and scale of the property. This is especially useful for large, open spaces that can be difficult to capture in a photo. It is also a great way to highlight a building’s location, views, and accessibility.
A property commercial is similar to a TV advertisement and can be a great way to stand out online. It uses custom graphics and music to create a dynamic, engaging experience. These videos are generally a few minutes long and can be used on platforms such as Youtube, Instagram, and Facebook.
How is a Property Video Created?
In this fast-paced online world, property listing videos can be a powerful marketing tool. They grab attention, build trust and create curiosity to ensure that people reach out for more information. In fact, one Australian real estate company found that properties with a video receive four times more enquiries than those without.
There are a few different types of property videos to choose from, including fly-through films, lifestyle and area overviews and digital renditions. A key to creating a compelling property video is preparing ahead of time with a storyboard. This will help ensure that all the required shots are captured and that nothing is missed.
Property tour videos are great for showcasing commercial, retail and industrial property and can be filmed using drone footage or conventionally. They usually include a stakeholder interview (e.g. a developer, architect or leasing broker) with interesting B-roll and building images (live or digitally rendered). They are typically in the one- to two-and-a-half minute range.
Digitally rendered property videos use computer-generated graphics to showcase new or renovated buildings and can be used to market a development before it even exists, as well as helping a prospective tenant visualize what a space could look like after renovation. They can be set to music or a voiceover and are often set in an urban environment with a clear call to action.
Why is a Property Video Created?
With attention spans getting shorter and people skipping through your listing content, it’s vital that property videos catch their eye. The best way to do this is by keeping the video short and concise but also showing off all that a property has to offer. For example, the little details that a person might not notice during a viewing such as old light switches or dusty door frames may stick out in a video. Make sure to get these small things in order before filming so your potential clients don’t turn away.
Property videos are more engaging than photos, thereby increasing the likelihood that your listings will be clicked on. They are also more authentic and less staged than photos, which makes them more trustworthy for viewers.
Another reason to create property videos is to answer common questions that prospective buyers might have. For instance, a video can explain how an energy efficient heating system works or how to install a smart home. This is especially useful for attracting international buyers.
Other videos that can help you to stand out from the crowd include a testimonial video featuring past vendors and their positive experiences working with you. This type of video is great for attracting new clients as it builds trust and shows that you’re the go-to agent in the area. property video Christchurch