If your clients are dealing with dry, brittle hair, it might be time to introduce them to the Redken Acidic Bonding Concentrate range. This powerful bonding-care system is a must-have for those looking to improve their damaged hair’s strength and resilience, and it’s safe for color-treated hair!
This all-in-one treatment includes a shampoo, conditioner and leave-in treatment that work together to strengthen strands and protect them against damage and color fade. The collection is formulated with star ingredients like citric acid and glycerin to help balance the pH of the hair, which can be disrupted by styling tools and color treatments. The sulfate-free shampoo and conditioner help to strengthen the hair bonds to prevent breakage, while protecting the strands against heat damage and color fade, which can occur after frequent use of straighteners and curling irons.
After shampooing, apply the sulfate-free Acidic Bonding Concentrate Conditioner to strands and massage into a lather. Rinse well and follow with the Acidic Bonding Concentrate Leave-In Treatment. This conditioning leave-in is ideal for detangling frazzled strands and helps to soften the hair while strengthening strands against future damage and brittleness. The leave-in treatment is also a great option for those looking to add a little extra moisture to their locks, as it’s enriched with glycerin to deliver a deep-conditioning experience.
The most concentrated all-in-one care for damaged hair, the sulfate-free Acidic
Bonding Concentrate sulfate-free shampoo delivers ultimate strength repair, intense conditioning and color fade protection for all types of hair. Formulated with Citric Acid, an alpha hydroxy acid within the concentrated bonding care complex, this sulfate-free bond repair shampoo strengthens weakened bonds to improve hair strength for instantly healthier-looking and feeling hair. This sulfate-free bond repair conditioner is also sulfate-free and vegan, and is designed for daily use.
For those with finer strands that easily get weighed down by heavier products, there’s the Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner. This lightweight (but deeply hydrating) conditioner is a spritz-on-and-go formula that’s easy to use for any length of hair. Simply spritz the formula on clean, damp strands while in the shower and rinse. It’s a perfect partner to the Redken Acidic Bonding Concentrate Sulfate-Free Shampoo and leaves the hair with a smoother, stronger, softer appearance.
Redken’s newest packaging is Cradle To Cradle-certified and made from recycled plastic, making it more environmentally friendly. The new packaging also includes Braille on the product label to make it easier for people with vision loss to access the products.